Targeting new business scenarios such as hydrogen refueling stations and battery charging/swapping stations, the Company promoted transformation and upgrading of its marketing operations as part of the effort to become an internationally recognized leading service provider in refined products, gas, hydrogen, electricity and non-fuel products. A total of 177 service stations were built throughout the year. Of them, 204 new service stations, 23 hydrogen refueling stations (integrated energy service stations) were completed and 280 battery swap station became operational.

We launched the “uSmile” brand in 2008 for the integrated operation and management of our convenience stores. The smile design shows our service philosophy and quality in the sales business.

Now CNPC operates more than 20,000 “uSmile” convenience stores in some provincial capitals, coastal cities and municipalities, with increasing customer recognition and satisfaction of the uSmile brand.

Based on the sales system and network of conventional stations, we build smart stations which provide one-stop services by leveraging the Internet-based Big Data, Cloud, the Internet of Vehicles (IoV), the Internet of Things (IoT), and mobile payment. Services include vehicle decoration, inspection, insurance agency, and maintenance. More than 1,000 commodities are available in convenience store inside station. Customers can choose to pay online by their pre-paid fuel cards, WeChat, or Alipay, and then pick their purchase at the nearest service station, where they can also send and receive parcels, book tickets, withdraw money, and pay utilities charges, etc.

According to the report of the 2021 China Brand Power Index^SM (C-BPI) released by the renowned brand rating and consulting company Chnbrand, CNPC ranked the first among China’s fuel retailers for the fifth consecutive year.

Card Services

CNPC’s Refueling Card System (RCS) is a massive IC card application project across different systems and regions. In this project, CNPC works with ICBC (Industrial and Commercial Bank of China) to electronically retail oil products, providing a better and more convenient customer experience.